Normally, a video shoot involves some pre-production meetings, storyboarding, lots of discussion over concept and content, a small army of people on-set, and a well-defined goal.
With Mitch McVicker, all of that is condensed into a quick text that goes something like, “Hey man, I’m going to be in town on Thursday. Can we do a video?” And with Mitch, that’s all I need to know. We’ve worked together since ’09, and my first music video (ever) was with him in Northern Ireland in 2011. From day one, we’ve been a run-and-gun pair that lets our environment determine our course of action and circumstances become opportunities rather than obstacles.